Dos Equis – Most Interesting Man Really Isn’t
This campaign bothers me. Well let me be more clear. The campaign itself doesn’t bother me, as I think the placement, breadth and execution of the creative is extremely well done and it seems to almost entrench your everyday life. Whether it be via print, digital, radio or television, “The most interesting man” seems to know how to get around, which I guess is how he got involved in all the crazy adventures that his ads claim he has been in. My issue here is with the creative and how hopelessly unoriginal and lame it is.
If I could sum up this campaign in one word I could do so easily, Conan go ahead and pull the lever, Chuck Norris. It’s almost as if one of the creatives at Euro RSCG, the agency responsible for the campaign, really really really likes all those Chuck Norris jokes that have been going around and decided he’d pitch a campaign around that same idea, albeit slight tweaked. Add a few more years to everyones favorite Texas Ranger, a Spanish accent for flavor and whallah! check me out now, I’ve got an awesome campaign idea. (more…)
