If I could sum up this campaign in one word I could do so easily, Conan go ahead and pull the lever, Chuck Norris. It’s almost as if one of the creatives at Euro RSCG, the agency responsible for the campaign, really really really likes all those Chuck Norris jokes that have been going around and decided he’d pitch a campaign around that same idea, albeit slight tweaked. Add a few more years to everyones favorite Texas Ranger, a Spanish accent for flavor and whallah! check me out now, I’ve got an awesome campaign idea.

I just read this article (http://adage.com/article?article_id=137963) which informed me that this lame duck won a Titanium Lion at this years Cannes festival. I must of missed this because I would of regurgitated my lunch upon the news hitting my ears. Now normally I’m overly critical of campaigns that are otherwise good efforts just because I feel that they weren’t wrung out enough during conceptualization. However in this case, I have friends that would normally never comment on an ad campaign bring this campaign up to me in wonderment of how something so “stupid” could ever make the air.

The campaign seems to be a success at the cooler though, as Dos Equis sales rose 17% so far this year. This might just be a shot in the dark but I’m guessing that if you spent as much money as Dos Equis has on this campaign but instead of placing an old guy with bad pitch lines everywhere, you just shouted “Dos Equis” during the entire spot, you might sell even more cerveza. Dos Equis distributors are happy though, “We hear people saying the lines in bars all the time,” said one distributor. I’m guessing it’s by drunken frat boys right before the girl they were talking laughs in their face.

Accepting the shipment today was no fun as John screwed me and put my engine in the care of the Miami Mafia Shipping Company that I thought was going to rob my house and kill Adrienne while I sit helpless driving to school to take my Corporate Finance Midterm. To add to that, today was a freaking gong show at work and I was all over the place trying to get stuff done.

Well the good news is that, she’s here. Now just have to find some time to put her in. After that, there will be videos. Oh, yes. There will be videos…

So Stephen Colbert jumped on the “new Pepsi logo is rediculous” train last night. I almost spit out my lunch laughing so hard while watching last nights episode during lunch today. Stephen Colbert is my hero! Here’s a link to the episode on Hulu and my post on my feelings of the new Pepsi logo.